The Menopause Education Center addresses critical healthcare gaps through comprehensive education spanning intimate relationships to workplace environments.

Omnia Associates served as Strategic Communications Consultants, auditing existing media outreach and conducting research to identify target outlets with high interest in workplace wellness, legislative developments, and public health education.

Our work required navigating sensitive health topics with scientific accuracy while maintaining accessibility for policymakers, HR professionals, healthcare providers, and general media.

Our strategic press distribution and targeted journalist outreach generated earned media coverage across major television affiliate newsrooms in multiple markets, including KRON4 (San Francisco), KXAN (Austin), WJHL (Tri-Cities TN/VA), WOODTV (Grand Rapids), and CBS42 (Birmingham).

We developed and executed press strategy for the inaugural National Menopause Marathon announcement, launching simultaneously across three metropolitan regions on World Menopause Day.

We also coordinated media relations for "Menopause At Work: Legal Risks, Compliance Strategies and Policy Solutions," a legal panel webinar featuring Rhode Island Senator Lori Urso alongside employment law experts.

The team built a targeted media database and executed personalized pitches to reporters at major outlets including the Washington Post, NBC, Providence Journal, and specialized trade publications.

We coordinated communications with potential partners across government and private sectors, including the Rhode Island Commission on Women, professional organizations, regional hospital systems, and corporate HR leadership at Fortune 500 companies. Our work included developing recommendations for a comprehensive media resource center to streamline journalist access to organizational materials and expert sources.